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Ignition Labs

Ignition Labs

Marketing Team

Performance marketing agency for gaming, esports, iGaming, crypto and fintech. We publish original data from our own campaigns — benchmarks, rate cards and policy references the industry actually uses.

Articles by Ignition Labs · 9 articles

Fintech & Crypto

Where Can Crypto and iGaming Brands Advertise in 2026? Platform-by-Platform Policy Map

A maintained reference of advertising policies for crypto, skin gaming and iGaming brands on Google, Meta, TikTok, X, YouTube, Twitch, Kick, Reddit and Telegram. What is allowed, what certification you need, and what to do when you are blocked.

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Gaming

CS2 and Skin Marketing: How to Grow a Marketplace or Case Site

A marketing playbook for CS2 skin marketplaces, case-opening and trading sites — the channels that work when ads get rejected, backed by campaigns that drove billions of views.

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Gaming

Discord and Telegram Community Growth for Gaming and Crypto Brands

How to build and grow owned communities on Discord and Telegram — the channels that don't get your ads rejected — with a playbook for structure, growth loops and moderation.

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Gaming

Retention and Live-Ops Marketing: Turning Installs Into LTV

Acquisition gets you installs; retention decides whether they were worth it. A marketing playbook for live-ops — re-engagement, CRM, events and the metrics that actually predict LTV.

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Esports

Esports Sponsorship in 2026: What It Costs and How to Measure the ROI

What esports sponsorships actually cost in 2026 — tournaments, teams, broadcast and creators — and how to measure return so a deal is defensible, not just a logo on a stream.

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Gaming

The Game Launch Marketing Playbook: Announce to Soft Launch to Live Ops

A phase-by-phase marketing timeline for launching a game — from announce trailer to soft launch to live ops — with the channels, goals and KPIs that matter at each stage.

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Influencer Marketing

The UGC Clipping Playbook: How Gaming Brands Get Billions of Views on a Small Budget

How mass short-form clipping campaigns work, step by step — creator recruitment, submission volume, approval and payout. With real results: 1.92B views on a $77,500 budget.

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Influencer Marketing

Gaming Creator Marketing Benchmarks 2026: CPM, CPA and Engagement by Platform

Benchmark data from 800+ gaming creator activations. Indicative CPM, CPA and engagement rates across YouTube, Twitch, TikTok, Kick and VK, by creator tier and market, anchored by real campaign results.

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Influencer Marketing

Gaming Influencer Rate Card 2026: What Creators Charge on Twitch, Kick, YouTube and TikTok

How much gaming influencers charge in 2026, by platform, creator tier and content format. Approximate ranges based on 800+ activations, with a free budget calculator.

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