Influencer & Creator Marketing · Gaming · Esports · Crypto

CREATORS WHO ACTUALLY PLAY.

StreamersYouTubersTikTokEsports ProsVTubersCrypto KOLs
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1,000+
Vetted creators
2M+
Campaign reach
$0.04
Avg CPM
48h
Brief to live
800+
Activations / year
What we do

Influencer marketing native to gaming.

We don't blast a brief to a spreadsheet of handles. We match brands with creators whose audience already cares — by game, region, format and tone — then run the activation end-to-end: outreach, contracts, briefing, content review, go-live and reporting.

The team lives inside the culture. We know which streamer's chat will meme your product into the ground, which YouTuber treats a sponsorship like their own launch, and which TikTok creator turns a 30-second hook into a million views. As a gaming influencer marketing agency we run one-off activations, multi-creator campaigns and always-on ambassador programs — plus crypto and web3 influencer marketing where every other paid channel is restricted.

Every partnership is performance-tracked against the metric that matters to you — reach, installs, funded users, sales — and paired with our in-house creative production studio so creators get assets that actually convert.

The network

A roster vetted for fit, not follower count.

1,000+ creators across every gaming platform and region — each scored on audience overlap, engagement quality, brand safety and past sponsor performance before we ever pitch them to you.

TwitchLive
FPS / Variety streamer
Tier 1 · EN · NA + EU
820Kavg. concurrent
YouTube
Long-form reviews
Tier 1 · EN · Global
3.4Msubscribers
TikTok
Short-form clips
Tier 2 · ES · LATAM
1.1Mfollowers
EsportsLive
Pro player · caster
Tier 1 · Multi · EU
2.0Mcross-platform
VTuber
VTuber · cozy games
Tier 2 · JP/EN · APAC
640Kfollowers
KickLive
IRL + gaming
Tier 2 · EN · NA
310Kfollowers
Crypto · X
Web3 KOL
Tier 2 · EN · Global
280Kfollowers
Multi
Micro-creator pod
Tier 3 · Mixed · Niche
40Kavg. / creator

Representative roster — full database matched to your brief on request

Track record

Creators we've worked with.

A slice of the talent we've run campaigns with across Kick, YouTube, X and Instagram — gaming, CS2 and crypto creators we've activated for brands. Tap any to see their channel.

A representative sample — full creator database matched to your brief on request

Reach

Where our creators deliver.

Monthly addressable reach across the network, by platform. We weight activations toward where your audience actually watches — not where it's easiest to book.

Twitch
210M
YouTube
240M
TikTok
180M
Kick
62M
Instagram
88M
X / Twitter
71M
How we work

A managed program, not a contact list.

Four things we own so your team doesn't chase creators, contracts or screenshots.

01 — Match

Talent matching & vetting

We shortlist creators by audience overlap, engagement quality and brand safety — backed by past sponsor data, not vanity follower counts.

02 — Manage

Campaign management

Outreach, negotiation, contracts, briefing, content review and go-live scheduling. One point of contact, every creator handled.

03 — Create

Co-produced content

Our studio hands creators on-brand assets, hooks and edit kits — so sponsored content looks native and performs like their own.

04 — Measure

Performance & reporting

Reach, watch-time, clicks, installs and sales tracked per creator. Transparent dashboards and a post-campaign read you can act on.

Tell us the goal. We'll come back with a creator plan, not a media kit.

Activation types

Six ways to put a brand in front of players.

Mix and match. Most campaigns run two or three formats so the same audience meets the brand more than once.

A1

Sponsored streams

Live integrations, segment takeovers and play-throughs with chat-native talking points and overlays.

A2

Dedicated videos

Full YouTube features and reviews — long-form storytelling that lives on the channel forever.

A3

Short-form drops

TikTok, Reels and Shorts built for the algorithm, seeded across a pod of creators at once.

A4

Tournament integrations

Pro and caster activations woven into competitive moments and broadcast packages.

A5

Product seeding

Authentic first-impression content from a curated wave of micro and mid creators.

A6

Always-on ambassadors

Long-term creator partnerships with recurring content and first-look access to drops.

How it works

From brief to live in five steps.

A managed pipeline that moves at the pace of a drop, with you signing off at every gate.

01
Day 1

Brief & Goals

We translate your objective into a KPI, budget and audience profile. Reach, installs or sales — we size the program to it.

02
Day 2–5

Match & Shortlist

A vetted creator shortlist with audience data, rates and rationale. You approve who makes the cut.

03
Day 5–12

Activate

Contracts, briefing, asset hand-off and content review. We ride every creator to a clean go-live.

04
Live

Amplify

Top-performing content gets a paid boost and whitelisting, squeezing more reach from what already works.

05
+7 days

Report

Per-creator results against the KPI, learnings, and the roster we'd re-run for the next campaign.

Rapid track
72h Seeding waves live 1 week Full streamer slate

We size the program to the launch date, not the other way around.

Case studies

Activations that moved numbers.

8.5M

Game launch — 40 streamers in one weekend

A coordinated streamer slate across Twitch and YouTube for a launch window. Synced go-live times, chat-native talking points and a clip pod to extend the moment into short-form.

8.5MLive views
120KInstalls attributed
5.1×ROAS
10 → 60+

Crypto platform — creator-led user acquisition

A crypto platform locked out of Meta and TikTok ads. We built a creator-led program from 10 creators to 60+ in 90 days. Per-creator UTM, per-creator CPA, weekly optimization and ruthless cuts.

10 → 60+Active creators
90 daysTo scale
Target CPAConsistently hit
300+

Always-on short-form — monthly creator pods

Rolling TikTok and Reels production with rotating micro-creator pods. Best performers boosted and whitelisted to compound reach month over month.

300+Videos / quarter
62MOrganic views
$0.02Cost per view
Engagements

Pick the program that fits the goal.

Three commercial paths. One managed team. Pricing scoped to creator tier, activation mix and rights.

Single Activation

For a one-off launch beat or testing a single creator.

  • 1–3 matched creators
  • One activation format
  • Contracts & content review
  • Go-live management
  • Post-activation report
Most chosen

Campaign Roster

For launches and tentpoles needing a coordinated slate of creators.

  • 10–40 matched creators
  • Multi-format activation mix
  • Co-produced content & edit kits
  • Paid boost & whitelisting
  • Live dashboard & full read

Always-On Program

For brands wanting a standing creator engine, managed for them.

  • Ambassador roster & renewals
  • Monthly content cadence
  • Dedicated campaign manager
  • Always-on paid amplification
  • Quarterly strategy reviews

Pricing varies by creator tier, activation mix and usage rights. Single Activation starts in days. Always-On is a 6+ month engagement.

Why Ignition

Why brands run influencer through Ignition Labs.

01

Fit over follower count

We match on audience overlap and engagement quality, not vanity reach. A 40K creator with the right chat can beat a million followers of the wrong ones.

02

Relationships, not a database

We've worked with these creators before. Faster yeses, better rates and talent who treat your brief like their own launch.

03

Creative under one roof

Creators get assets, hooks and edit kits from our in-house studio. Sponsored content that looks native and performs like organic.

04

Built for launch speed

Seeding waves in 72 hours, streamer slates in a week. Sized to the drop date, not a quarterly retainer cycle.

05

Tracked to the KPI

Reach, watch-time, installs or funded users — measured per creator on a transparent dashboard. We report what worked and what we'd re-run.

06

Crypto & restricted verticals

We've shipped web3, NFT and crypto launches where Meta and TikTok are off-limits. Compliance navigated, creators verified.

FAQ

Influencer marketing FAQs.

We score candidates on audience overlap with your target, engagement quality, brand safety and past sponsor performance — then shortlist with the data and a rationale so you approve the fit, not just the follower count.

Twitch, YouTube, TikTok, Kick, Instagram, X and Telegram across EN, ES, RU/CIS, MENA, SEA and more. We weight the mix toward where your audience actually watches.

Yes — it's one of our strongest fits. Telegram, X and YouTube KOLs native to web3, for token launches, NFT drops and DeFi platforms. FTC/SEC disclosure and compliance navigated for restricted verticals.

Yes. Outreach, negotiation, contracts, briefing, content review, FTC/ASA-compliant disclosure and go-live scheduling are all managed by us. One point of contact for the whole roster.

Seeding waves can launch in 72 hours and a full streamer slate inside a week. Larger programs ramp over 2–3 weeks. We size the pipeline to your launch date.

Against the metric that matters to you — reach, watch-time, clicks, installs, funded users or sales — tracked per creator on a live dashboard, with a post-campaign read and the roster we'd re-run.

Often. Micro and mid-tier pods can out-perform a single big name on cost-per-view and authenticity, especially for seeding and short-form. We blend tiers to the goal.

Single Activation starts small and scales by creator tier and format. Campaign Rosters and Always-On programs are scoped per goal — tell us the budget and we'll build the most efficient plan to it.

Next step

BRIEF US ON
YOUR LAUNCH.

30-minute call to talk through the goal. We come back with a creator plan, a shortlist and a timeline — not a generic media kit. No obligation.

See the network
✓ Free strategy call ✓ Creator plan in days ✓ No obligation