Creative Production Studio · Gaming · Esports

CREATIVE THAT STOPS THE SCROLL.

3DTrailersMotionBrandSocialBroadcast
See the work
15K+
Assets produced
70B+
Views across content
5M+
Single campaign
48h
Rapid turnaround
50+
Brands served
What we make

A creative studio native to gaming.

We're a creative agency for gaming and esports brands, a production studio building trailers, 3D animation, motion graphics, brand identity, social content and broadcast design. The team comes from inside the industry: gamers, designers, editors and 3D artists who know the difference between content that gets a brief and content that gets a community.

Most agencies "translate" creative into gaming. We don't translate, we already speak it. As a video production agency we ship 15,000+ assets a year. As a 3D animation studio we render reveals, character shots and key art for game launches and tournament broadcasts. As a social media content studio we run native short-form production loops that have generated 70B+ views.

Whether you need a single trailer, a full social content program, a broadcast graphics package for a tournament, or a complete brand system, this page explains how we operate, what we make and what it costs.

Selected work · Swapped

Social creative for a crypto brand.

A run of social-native creative produced for Swapped, the crypto on-ramp: explainers, engagement games, seasonal posts and giveaways. Built to stop the scroll and survive a strict compliance review.

Real client work for Swapped, more case studies in production

How we work

Creative production for gaming, esports, fintech & tech.

Four verticals. Four creative codes. We adapt to each, not the other way around.

01 — Gaming

Game trailers & launch creative

Video production for gaming brands at the pace of patches and live ops. Cinematic trailers, season reveals, key art and hype reels.

02 — Esports

Broadcast graphics & tournament packages

On-screen graphics, lower thirds, transitions and post-event docs. Esports broadcast design at the standard BLAST, ESL and EWC operate at.

03 — Fintech

Brand systems & explainer films

Brand identity, explainer animation and motion graphics for product UI and social-native content. Where complex products meet visual clarity.

04 — Tech

Product reveals & brand identity

Product launch films, brand systems and motion-led web hero content. Visual languages built to be reused, not re-briefed every quarter.

Send us your brief. We'll come back with a treatment, not a deck.

Formats

Every aspect ratio. Native, not resized.

A TikTok edit isn't a YouTube video cropped. We design natively for each canvas, and ship cut-downs across the rest.

16:9

Cinematic / Trailers

YouTube, broadcast, hero film. Storytelling in a single frame.

9:16

Vertical / Short-form

TikTok, Reels, Shorts. Built for the algorithm, not retro-fitted.

1:1

Square / Feed

Instagram, X, LinkedIn feed. Compact, brand-system enforced.

21:9

Cinematic wide

Banner art, broadcast hero, web hero. Anamorphic gaming look.

4:5

3D renders & key art

Character renders, weapon reveals, environment and campaign art.

LIVE

Broadcast / live

Lower thirds, overlays, scoreboards, transitions, stingers.

Capabilities

Six disciplines. One studio.

Film, 3D, motion, design, social and broadcast. One creative direction, six craft teams shipping to the same brand book.

01

Video production & trailers

Concept to delivery. Trailers, hype reels, recap films and branded content.

Live-action and edit-driven productions for game launches, tournament campaigns and brand films. Pre-production, on-location shoots, post and final delivery in any format.

  • Trailers & launch films
  • Tournament hype & recap
  • Documentary & long-form
  • Cut-downs, every platform
02

3D animation & key art

Character renders, weapon reveals, environment art and cinematic 3D.

A 3D pipeline for game launches, season drops and product reveals. Key art for campaigns, broadcast openers and announcement films. Real-time or offline depending on the canvas.

  • Character & weapon renders
  • Environment & key art
  • Cinematic 3D animation
  • Product reveal films
03

Motion graphics & animated brand

Logo stings, transitions, lower thirds, animated brand systems.

Motion design that ties the brand together across every touchpoint. Logo animation, type systems in motion, social-native graphic loops and live-broadcast packages.

  • Logo & brand stings
  • Lower thirds & transitions
  • Animated type systems
  • Social-native loops
04

Brand identity & design systems

Logos, design systems and full brand packages built for gaming culture.

Identity work that reads as native to the audience. Type, color, iconography, graphic language and component libraries. Brand books your in-house designers can extend without breaking.

  • Logo & identity systems
  • Type, color, iconography
  • Component libraries
  • Design system rollout
05

Social media content production

Native short-form for TikTok, Reels, Shorts and X, at algorithm pace.

Production loops, not one-off assets. Trend monitoring, weekly cadence, performance-tested hooks and edits engineered for the platform, tied to your community team.

  • Native short-form production
  • Trend response cycles
  • Thumbnails & YouTube creative
  • Performance-tested hooks
06

Broadcast & event design

On-screen graphics, transitions, scoreboards and full broadcast packages.

End-to-end broadcast design for tournament-grade events. On-air graphics, lower thirds, replay wipes, sponsor packages and scoreboards. Built for the standard ESL, BLAST and EWC operate at.

  • On-screen GFX & lower thirds
  • Replay, sponsor, transition wipes
  • Scoreboard & live data overlays
  • Pre / post-event hype reels

One studio. One creative direction. Six craft teams. Brief us once.

How it works

From brief to live in five steps.

Production at the pace of gaming culture. Trends move in hours, our pipeline ships in days, not quarters.

01
Day 1

Brief & treatment

Kickoff call. We turn the brief into a treatment, references, mood and deliverables. Sign-off before anything moves.

02
Day 2–4

Concept & design

Storyboards, style frames or 3D blockouts. Two creative directions. You pick one. We refine.

03
Day 5–10

Production

Shoot, render, animate, design. Daily check-ins, frame-accurate, no surprises at delivery.

04
Day 10–12

Review & iterate

Two structured rounds of frame-accurate notes. Versions tracked, sign-off paths clear from day one.

05
Day 12+

Delivery & cut-downs

Master file plus every platform cut-down. Project files and brand-system handover so your team can extend.

Rapid track
48h Social assets 1 week Full hype reels

We size the pipeline to the deadline, not the other way around.

Case studies

Content that performs.

5M+

Gaming campaign, 5M+ views in 72 hours

Full video production for a gaming brand launch, concept to delivery in under 72 hours. Trailer-quality cinematic edits paired with platform-native cut-downs.

5M+Views on launch
+200%Engagement rate
Top 1%Retention vs category
100+

Esports team, full brand rebrand

Complete visual identity rebuild for a top-tier esports org. Logo, type system, motion graphics, broadcast package, event assets and brand book. Broadcast-ready end-to-end.

100+Assets delivered
Social engagement post-rebrand
GlobalBroadcast-ready package
15K+

Gaming platform, content at scale

Ongoing social content production across TikTok, Instagram and X for a major gaming platform. Volume without sacrificing brand consistency. Native loops with weekly trend response.

15K+Assets produced
70B+Total views
40.8%CTR achieved
Packages

Pick the engagement that fits the project.

Three commercial paths. One studio. Pricing scoped to format, deliverables and rights.

Single Asset

For single films, one-off campaigns or specific deliverables.

  • One creative direction
  • One master format + cut-down
  • 2 review rounds
  • Standard usage rights
  • Source files on delivery
Most chosen

Campaign Bundle

For launches, tournaments and product drops needing a full asset set.

  • Hero film + cut-downs (every platform)
  • Social content pack (8–20 pieces)
  • Key art & graphic kit
  • Performance review post-launch
  • Extended rights, multi-market

Brand Studio

For brands wanting an in-house-quality studio without hiring one.

  • Full brand identity & design system
  • Ongoing production retainer
  • Dedicated craft team across crafts
  • Embedded creative direction
  • Broadcast / live event coverage

Pricing varies by format complexity, on-location production and rights scope. Single Asset starts in days. Brand Studio is a 6+ month engagement.

Why Ignition

Why brands choose Ignition Labs for creative.

01

Native to gaming culture

The team plays the games. Memes, metas, patches, drops, pro-scene narratives, fluent. Creative reads as native because the makers are the audience.

02

Tier-1 event experience

BLAST, ESL, Esports World Cup, PUBG, Krafton. Broadcast packages and 70B+ view campaigns at the standard tier-1 events operate at.

03

One studio, six crafts

Film, 3D, motion, design, social and broadcast under one creative direction. No vendor stack, no brand drift between disciplines.

04

Rapid production cycles

48-hour social, one-week hype reels, 2–3 week brand systems. Pace sized to gaming culture, where trends move in hours.

05

Performance-engineered

Creative built for the platform, not the brief deck. Hooks engineered, retention tested. We design for the scroll and the conversion at once.

06

Connected to the system

Creative ties into community ops, paid acquisition and creator distribution, so assets do more than look good.

FAQ

Creative production FAQs.

We produce the visual content gaming and esports brands run on, trailers, 3D renders, motion graphics, brand identity, social content and broadcast packages. One studio covering concept, production and delivery across every format.

Yes. Launch trailers, reveal films, hype reels and platform cut-downs, full pre-production through post, delivered in days when the patch cycle demands it.

Character renders, weapon reveals, environment art, cinematic 3D and key art for campaigns and broadcast openers, real-time or offline workflows depending on the canvas.

End-to-end. On-air graphics, lower thirds, scoreboards, replay wipes, sponsor packages and stingers, built to the standard ESL, BLAST and EWC operate at.

Social assets in 48 hours, hype reels in a week, brand systems in 2–3 weeks. We size the pipeline to the deadline rather than forcing the deadline to the pipeline.

Yes, performance-engineered creative with hooks tested for retention and conversion, designed natively per platform and delivered as a full variant set for testing.

We focus on gaming, esports, fintech and tech. Brands outside those verticals that want the energy of gaming creative are welcome, that's exactly the translation we're good at.

Yes. The Brand Studio engagement runs as an embedded production loop, weekly cadence, trend response and a dedicated craft team, like an in-house studio without the hire.

Next step

SEND US
A BRIEF.

30-minute call to talk through what you're building. We come back with a treatment, references, deliverables and a timeline, not a generic proposal deck. No obligation.

See the work
✓ Free creative consult ✓ Treatment back in days ✓ No obligation