We are a social media marketing agency specialized in gaming, esports and tech brands. We help companies grow their communities, increase engagement and drive user acquisition through performance-driven social media strategies, content creation, community management, influencer campaigns and paid social.
As a gaming social media agency, we operate across every surface that moves players, fans and crypto users, Discord, Telegram, TikTok, X, YouTube, Instagram and Reddit. Esports social media marketing, Web3 community management and fintech social media strategy run from one team with one attribution model. Every channel ties to CPA, ROAS and LTV, not impressions.
Whether you need to outsource Discord community management, launch creator campaigns for a game drop, or scale paid social for gaming companies, this page explains how we operate, what's included and what it costs.
Most gaming companies do not have a posting problem. They have a social media strategy, community engagement and performance tracking problem. A single CM posting 4× a day cannot move CAC, LTV or sponsor revenue alone. These are the symptoms we see when teams come to us.
No clear social media strategy, channels run on instinct, not on a system tied to growth metrics.
Weak Discord, Telegram or X community engagement, the community plateaued and leaks members faster than it gains them.
Content without performance goals, assets shipped on a calendar, not against CPA, conversion or retention targets.
Influencer campaigns disconnected from acquisition, creator spend with no UTM attribution, no per-creator CPA, no funded-user tracking.
Paid social campaigns without retention data, paid traffic optimized for clicks while the funnel and community ops aren't talking.
"Community ROI" is a screenshot of impressions, no DAU, no sentiment, no sponsor-grade segments. The CFO has noticed.
Ignition Labs does not just publish content. We build social systems around acquisition, retention and community signal. Content, community and paid social should not work in separate silos.
We don't work with everyone. The agency runs social for brands inside four clear verticals, and the playbook changes for each.
Launch games, activate players and build communities across TikTok, X, Discord, YouTube and Instagram. Social media for game launches, live ops and retention.
Grow fan engagement, promote tournaments and turn social content into sponsorship and audience value. Esports social media marketing tied to broadcast and creator distribution.
Build trust, simplify complex products and manage high-signal communities across X, Telegram, Discord and LinkedIn. Web3 community management and fintech social media strategy.
Use social media as a growth channel, not just a content calendar. Social media strategy for tech startups tied to user acquisition and product activation.
No generic content calendars. No vanity metrics. Just social systems built around growth.
Studio, publisher or platform with 10K–500K users. Discord exists but feels stuck. You need gaming social media services that scale without hiring 5 internal CMs, and viral content for game launches. Stage Series A to C, existing community plateaued, looking for lift & retention.
Team or league with EN-only social ready to expand into RU/CIS, LATAM or MENA. You need an esports social media agency with native CMs in each market, not translation. Audience regional to multi-region, 1–2 EN-only CMs, looking for native expansion. Sponsor-grade engagement metrics required.
Restricted from paid in most channels. Community is the channel. Telegram community management, Discord ops and X strategy need to drive funded accounts. Constraint ad restrictions, primary metric funded users, looking for an organic acquisition system, not vibes.
Strategy, community, content, creators, paid and reporting. Six services run separately by most agencies. We connect them, every output of one feeds the next.
Performance social media strategy mapped to your funnel, not a content calendar.
Audience research, channel mix, content pillars, KPI targets and a 90-day execution roadmap. Sized to your stage, startup, scale-up or enterprise.
Native, multilingual community ops for Discord, Telegram, Reddit and X.
Discord community management from server architecture to 24/7 moderation. Telegram community management for crypto and Web3 with anti-scam protocols and bot stacks. Every CM briefed on your voice before posting.
Native short-form content engineered for the algorithm.
As a social media content creation agency, we build production loops for TikTok, Reels, Shorts and X, not TV ads adapted to vertical. Trend monitoring, weekly cadence, performance-tested hooks. Connect upstream with our creative production team for trailers, 3D and key-art.
Brief to live in 48 hours. UTM-attributed every dollar.
Influencer marketing for gaming launches, esports tournaments and crypto/fintech drops. Creator campaigns with full UTM attribution and per-creator CPA tracking. Outreach, vetting, contracting and briefing in parallel. See the full creator marketing service.
$0.04 average CPM. $3M+ spend managed. Crypto-restricted-friendly.
Paid social for gaming companies and platforms restricted from Meta or TikTok Ads. TikTok & Reddit Ads for gaming, Google + X for fintech. Paid that talks to community and content, not run in a silo. Full integration with our paid media campaigns for gaming brands.
Sponsor-grade. CFO-defensible. Tied to revenue, not impressions.
DAU/MAU, organic invite rate, sentiment, conversion to product, retention cohorts. Every metric tied to acquisition or LTV. Vanity metrics do not pay for growth. Social systems do.
No generic content calendars. No vanity metrics. Just social systems built around growth.
A slice of the social calendar we run for Swapped, a crypto on-ramp: explainers, engagement games, seasonal posts and giveaways. Native to the feed, built to convert, compliance-clean.
Real client work for Swapped, see the full set on Creatives
Effective community management for gaming and crypto isn't one playbook. A 200-member Discord doesn't need the same system as a 50,000-member one. We map your community to its stage and run the right operating system, from seeding to monetization.
Architecture design. Channel structure, bot stack, onboarding flows, founding-culture seeding. The 90-day window where culture sets.
Reddit seeding, TikTok content loops, referral mechanics. Acquisition systems that compound. We measure organic invite rate as the leading indicator.
Full multi-platform ops. Native managers per market. Daily content cadence, event programming, structured engagement loops, sponsor-grade reporting.
Anti-toxicity playbooks, sub-community management, ambassador programs, crisis protocols. Keeping a large community healthy is its own discipline.
Sponsor-ready engagement data, ambassador economies, premium tiers, in-community commerce. Turning the audience into measurable revenue.
We size the operating system to your community's stage, not the other way around.
We don't run "social media." We run Discord community management, Reddit guerrilla, TikTok content marketing, and X paid + organic, each as its own discipline. Here's what's covered on every channel.
Community health audit across every channel. Competitor benchmarking. ICP & voice document. 90-day roadmap with target metrics.
Architecture rebuilt or seeded from zero. Bot stack & automation deployed. Dedicated team assigned (CMs, mods, lead). Daily content + engagement live.
Reddit + TikTok inflow systems running. Referral & ambassador programs live. Multi-language coverage (if scoped). Weekly metric reviews with your team.
DAU/MAU, sentiment, organic invite rate. Sponsor-ready engagement decks. Strategy review with your leadership. Roadmap iteration based on data.
Architecture from scratch. Channel design, bot stack, onboarding flows, weekly events. Reddit seeding and TikTok content loops drove the inflow. The community now generates 40% of platform's new signups.
Crypto platform restricted from paid acquisition. We launched native communities in EN, RU, AR, ES and TR, Discord and Telegram. Native managers per market. 24/7 coverage. Funded-account conversions traced per market.
Three commercial paths. One social system underneath. Pricing scoped to platforms, languages and acquisition targets.
For brands that need clarity before scaling.
For gaming, esports and tech brands ready to scale.
For launches, tournaments, drops or product releases.
Pricing varies by markets, language coverage and platform count. Growth retainers run on a 6-month minimum, community and social work below that doesn't compound.
We understand gaming culture, not just marketing channels. Memes, metas, patches, drops, KOLs, the team plays the games and lives in the communities they market in.
We connect content, community and acquisition into one system. No silos between the team posting and the team running paid. One attribution model across the stack.
Reporting tied to business metrics: CPA, ROAS, LTV, funded users, retention. Not impressions, not follower count. Sponsor-grade and CFO-defensible.
Discrete strategies for TikTok, X, Discord, Instagram, YouTube, Telegram and LinkedIn. Each platform run as its own discipline, not the same calendar resized.
Social ties into PPC, SEO, influencer marketing, app growth and creator distribution. The full Ignition Labs system across one team.
Native CMs in EN, RU/CIS, LATAM, MENA and SEA. Real local execution with real local talent, not English content with a geo-filter.
Performance social media marketing means every initiative ties to a revenue metric. Sponsor-grade. CFO-defensible. Tied to CPA, ROAS, and LTV. Here's what shows up in your monthly review.
The leading indicator of community health.
% of new members brought by existing members. The compounding metric.
Active participants vs total members. Sponsor-grade benchmark.
NPS-style brand sentiment from actual community language.
Community → registered → funded user. UTM-tagged, attributed.
30/60/90-day retention by acquisition source. So you know what scales.
A gaming social media agency runs the full social stack tied to user acquisition: social media strategy, community management on Discord and Telegram, content creation, influencer marketing for gaming launches, paid social campaigns, and ROI reporting. The difference vs. a generic agency is the integration, every channel ties to CPA, ROAS and funded-user metrics, not impressions.
Yes. Discord community management is one of our core services: server architecture, bot stack, onboarding flows, daily moderation, event programming and growth loops via Reddit and TikTok. We can build from zero or take over an existing server. Native CMs available for EN, RU/CIS, LATAM, MENA and SEA markets.
Yes, full multi-platform coverage. TikTok and Reels for short-form, X and Reddit for real-time and community, YouTube for long-form and creator distribution, Instagram for brand, Discord and Telegram for community. Each platform run as its own discipline with native expertise, not the same content recycled across feeds.
Yes. Paid social for gaming companies on TikTok, Reddit, Meta, X and YouTube, $0.04 average CPM, $3M+ in spend managed. Paid social runs in tight loop with our paid media campaigns for gaming brands and the community ops on this page, so traffic, retention and creator data move together.
Yes. Influencer marketing for gaming launches and creator campaigns for esports tournaments. Brief to live in 48 hours, full UTM attribution, per-creator CPA tracking, 10 to 800+ activations per campaign. See our influencer marketing for gaming launches service for scope and pricing.
Yes. Crypto social media marketing, Web3 community management and fintech social media strategy across Telegram, Discord, X and LinkedIn. Particularly strong fit for platforms restricted from running Meta or TikTok ads, we build organic growth systems and paid distribution through approved channels (Google, X, creator programs).
Performance social media marketing means business metrics, not vanity metrics. We report on CPA, ROAS, conversion to product, retention cohorts, organic invite rate, sentiment and DAU/MAU. Sponsor-grade engagement decks for esports clients, CFO-defensible dashboards for everyone else. Vanity metrics do not pay for growth, social systems do.
Yes, that's exactly what the Social Audit package is for. Free 30-minute call to scope. Output: full channel audit, community health check, competitor benchmark, content performance review and a 30-day action plan with KPI targets. You walk away with a roadmap whether you hire us or not.
30-minute call. We audit your current social media strategy across every channel, benchmark against your category, and deliver a 30-day action plan tied to growth targets. Free, no obligation, you walk away with a roadmap whether you hire us or not.