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Influencer Marketing

All articles about influencer marketing marketing, strategies, and insights.

5 articles

Gaming

CS2 and Skin Marketing: How to Grow a Marketplace or Case Site

A marketing playbook for CS2 skin marketplaces, case-opening and trading sites — the channels that work when ads get rejected, backed by campaigns that drove billions of views.

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Influencer Marketing

The UGC Clipping Playbook: How Gaming Brands Get Billions of Views on a Small Budget

How mass short-form clipping campaigns work, step by step — creator recruitment, submission volume, approval and payout. With real results: 1.92B views on a $77,500 budget.

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Influencer Marketing

Gaming Creator Marketing Benchmarks 2026: CPM, CPA and Engagement by Platform

Benchmark data from 800+ gaming creator activations. Indicative CPM, CPA and engagement rates across YouTube, Twitch, TikTok, Kick and VK, by creator tier and market, anchored by real campaign results.

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Influencer Marketing

Gaming Influencer Rate Card 2026: What Creators Charge on Twitch, Kick, YouTube and TikTok

How much gaming influencers charge in 2026, by platform, creator tier and content format. Approximate ranges based on 800+ activations, with a free budget calculator.

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Influencer Marketing

Influencer Marketing in Gaming: How to Choose the Right Creators

Not all gaming influencers are created equal. Learn how to identify, evaluate, and partner with the right creators for your brand — from mega streamers to micro content creators.

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