← All case studies Rain.gg · Crypto iGaming platform — viral clip growth (via Clipster)

771.6M views for Rain.gg.

Rain.gg wanted to go viral — maximum reach, native to the gaming audience. Across four large-scale creator campaigns and 750+ creators on TikTok, Shorts, Reels and X, we delivered 771.6M+ views at a cost per view as low as $0.00002.

CryptoInfluencerShort-formVirality
Social media growth — viral clip campaigns
771.6M+
Total views
$0.00002
Cost per view (low)
750+
Creators activated
180%+
Overdelivery vs goal
Objective

What the client needed.

  • Go viral — maximum views and the widest possible reach.
  • Flood feeds with brand moments that feel authentic and native to the gaming audience.
Our role

What we did.

  • Managed and executed four large-scale influencer campaigns.
  • Recruited and coordinated 750+ creators.
  • Distributed content strategically across TikTok, Shorts, Reels and X.
  • Optimized post timing, video style and captions for virality.
  • Provided performance tracking and analytics.
The result

Campaign data.

CampaignGoal viewsAchievedOverdeliveryBudgetCPV
General Clipster267.5M750.3M180%+$40,000$0.05 CPM
CS2120M500M+286%+$10,000$0.00002
General 2106M48M121%+$2,500$0.00002
CS2 / 268.3M64.5M6%+$17,500$0.00025
Total771.6M+from $0.00002
Key wins

What moved the needle.

01

771.6M+ total views generated across platforms.

02

Activated 750+ unique creators.

03

Multiple campaigns overdelivered by 100%+.

04

Viral CS2 clips circulating in the gaming community.

05

Industry-leading CPM and CPV.

Takeaways

What we'd run back.

Virality is execution, not luck

The right talent, timing and tone made the campaigns blow up.

Native beats ads

For crypto/gambling, content must feel fun and community-driven — not promotional.

Short-form + community creators

An unbeatable formula for massive, low-cost exposure.

Next step

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