← All case studies Krafton / PUBG · In collaboration with BLAST — live esports social coverage

Real-time social coverage for PUBG Esports.

Across the PUBG LCQ and Grand Finals (March 2025), we ran live, real-time social coverage for Krafton/PUBG in collaboration with BLAST — planning, producing and shipping branded content on broadcast days across two brand systems, with zero missed matches over nine consecutive days.

EsportsSocial mediaLive coverageGaming
Live social media management — event coverage
100%
On-time delivery
0
Missed posts (9 days)
9
Consecutive event days
2
Brand systems (PEC/PAS)
Objective

What the client needed.

  • Provide real-time social media coverage for PUBG's esports tournament.
  • Ensure fast approvals, high-quality branded content and active community engagement across platforms.
Our role

What we did.

  • Full social media management during event days.
  • Content planning, scheduling, copywriting and creative ideas.
  • Real-time coverage coordination and live updates.
  • Liaising with Krafton and BLAST for daily approvals.
  • Adapting to two brand styles: PEC (white & blue) and PAS (red & black).
Deliverables

What we shipped.

Event announcement
Format explainer
Talent announcement
Participating teams
Broadcast information
Pre-match countdown graphics
Match-by-match updates
Post-show wrap-ups
Key wins

What moved the needle.

01

100% on-time post delivery during live broadcasts.

02

0 missed matches or post delays over 9 consecutive days.

03

High engagement across event days.

04

Positive feedback from Krafton on clarity, speed and professionalism.

Takeaways

What we'd run back.

Speed under pressure

Broadcast days ran 17:00–05:45 CET across time zones — every post shipped on time.

Two brands, one standard

Kept consistency across PEC and PAS branding with no drift.

Selected posts

See it live.

Next step

WANT NUMBERS
LIKE THESE?

Tell us what you're launching. We'll map the channels, creators and content system to hit it — and the metric we'll be judged on.

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