We localized esports content for the MENA audience and built hype around the Esports World Cup 2025 across TikTok and Instagram — turning global tournament moments into viral, community-driven Arabic content. One campaign cycle: 205.5M+ views and 208K new followers.
| Metric | TikTok (AR) | Instagram (AR) | Total |
|---|---|---|---|
| Post views | 201M | ~4.5M | ~205.5M |
| New followers | 208K | — | 208K+ |
| Likes | 3.2M | — | 3.2M+ |
| Comments | 43K | — | 43K+ |
| Engagement rate (avg.) | ~6–8% | ~5–6% | — |
| Top video | 750K+ views | 400K+ views | — |
Achieved 201M+ TikTok views with 208K new followers in one campaign cycle.
Generated 3.2M+ likes and 43K+ comments — authentic, high-intent engagement.
Strengthened EWC_AR's position as the #1 esports hub for Arabic fans on TikTok.
Culturally localized storytelling drove higher shareability in Saudi/MENA communities.
Built a repeatable editing system for highlights, memes and sliders that consistently went viral.
Dialect-specific captions made content resonate deeply with regional audiences.
Timely edits during tournaments captured peak hype and trending momentum.
Framing highlights as revenge arcs, rivalries or comebacks boosted watch-time and shares.
Fast edits combined with cultural context turned EWC_AR into a viral esports account.
Tell us what you're launching. We'll map the channels, creators and content system to hit it — and the metric we'll be judged on.