← All case studies Clash.gg · Crypto iGaming platform (CS2 skins) — viral clip growth (via Clipster)

Owning the CS2 community for Clash.gg.

Clash.gg wanted to become the go-to name in the CSGO/CS2 community. Across four high-impact campaigns and 500+ creators on TikTok, YouTube Shorts, Reels and X, we drove ~62M views at a cost per view as low as $0.000144.

CryptoCS2Short-formVirality
Social media growth — viral clip campaigns
~62M
Total views
500+
Creators activated
$0.000144
Cost per view
4
Campaigns
Objective

What the client needed.

  • Become the go-to name in the CSGO/CS2 community.
  • Generate massive exposure and authentic engagement with gaming and crypto audiences.
Our role

What we did.

  • Designed and executed four high-impact influencer campaigns.
  • Recruited and managed 500+ creators — CSGO players and crypto enthusiasts.
  • Distributed content across TikTok, YouTube Shorts, Instagram Reels and X.
  • Optimized video formats, posting schedules and captions for virality.
  • Delivered real-time performance analytics and insights.
Key wins

What moved the needle.

01

~62M total views generated across platforms.

02

Activated 500+ creators, from CSGO pros to case-opening enthusiasts.

03

CS2 clips gained organic traction in gaming communities.

04

Cost-effective CPV of $0.000144 with strong engagement.

05

Strengthened Clash.gg's brand as a community-driven platform.

Takeaways

What we'd run back.

Virality is a science

Strategic creator selection and platform-tailored content fueled the results.

Authenticity resonates

For CS2/crypto gambling, content must feel organic, not promotional.

Short-form + gaming creators

A winning formula for massive, low-cost exposure.

Next step

WANT NUMBERS
LIKE THESE?

Tell us what you're launching. We'll map the channels, creators and content system to hit it — and the metric we'll be judged on.

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