AB InBev's TheCoolDown had stalled at 10,000 sign-ups against a 40,000 target, with cost-per-register stuck near €2.50. We built a performance-only influencer giveaway engine across mature gaming communities — and delivered 38,000 registrations at €0.32 each, an 87.3% lower CPR.
| Metric | Before | After | Change |
|---|---|---|---|
| Cost per register | €2.50 | €0.32 | ↓ 87.3% |
| Registered users | 10,000 | 38,000 | +28,000 |
| Influencers activated | — | 100 | ✓ |
| Campaign duration | — | 14 days | Rapid |
Cut cost per register from €2.50 to €0.32 — an 87.3% reduction.
Delivered 38,000 new registrations, hitting the client's internal goal.
Onboarded 100 influencers within days; all posts live within 14 days.
Entirely performance-based spend — budget followed real results, not fixed fees.
Paying for results, not posts, kept acquisition costs unbeatably low.
Targeting mature gaming titles put a beer brand in front of exactly the right community.
In-game item giveaways turned creator reach into real, measurable registrations.
Tell us what you're launching. We'll map the channels, creators and content system to hit it — and the metric we'll be judged on.